Full-Service Brokers often known as Traditional Brokers. A full-service broker generally offers a range of add-ons in addition to trading at stock exchanges. This includes research reports, advisory, and a relationship manager apart from helping you buy and sell shares. They also offer a wide range of products including Mutual Funds, IPO, Debt, Insurance, and Loans.
The Full-Service Broker is the traditional way of functioning of the Stock Brokers. They deal with the end-to-end customer life cycle with respect to his investment portfolio and wealth management.